1. Create a blog
Starting a blog involves creating educational content that solves a problem for your audience and is easy to find through search engines. Prioritizing SEO is crucial for driving organic traffic. Conduct keyword research to identify ranking opportunities for educational keywords related to your niche. Focus on evergreen educational content, which provides value to readers regardless of when they discover it. Optimize content for SEO by matching page titles, writing click-worthy meta descriptions, using a hierarchy of header tags, and keeping URLs short and keyword-focused. Use an SEO checklist to evaluate content creation and ensure it’s ready for search engines. Interview and collaborate with experts, even if you don’t have much traffic, to expand your reach and earn more traffic. Consider an expert roundup with industry leaders to encourage sharing and create a badge or visual.
2. Create video content
Content quality is crucial for driving traffic through video, as online videos will make up over 82% of all consumer web traffic by 2022. To achieve this, focus on creating engaging, educational, and evergreen content. Optimize your videos for search, as Beardbrand’s YouTube SEO strategy focuses on covering keywords.
Two video tactics to consider are content upgrades and live videos. Content upgrades complement other content assets, such as cheat sheets, case studies, infographics, checklists, webinars, and templates. These strategies help build customer email lists and provide value through email marketing. Live videos offer a personal and exclusive experience, allowing for real-time, two-way interaction and forming emotional connections with viewers. Despite less traffic generated from live video, the quality of traffic can be extremely high.
3. Natural social media advertising
There is much more to social media than just earning the most likes and urging users to make purchases. Fundamentally, social media is about fostering dialogue, creating a sense of community, and creating enthusiasm.
Gaining a social media following is crucial for advertising and increasing company recognition. The strategies listed below, however, are aimed at assisting you in achieving your main objective of driving backlinks to your website.
4. Programs for affiliation
You may be familiar with influencer marketing, in which social media influencers receive fixed payments in exchange for posting product endorsements. In addition to the initial investment, an aspiring or frugal business owner runs a significant risk because they have no idea how many sales they will generate.
Affiliate programs and influencer marketing strategies are similar in that you can recruit promoters without having to pay anything up front. Rather, affiliates receive a commission for each sale that results from their promotion of your goods. Consider affiliate marketing to be online word-of-mouth advertising. The affiliate only does natural product promotion for you, keeping a portion of the proceeds from each sale they bring in. Affiliate links from one website or app to another are used to track the sales.
5. Optimization of Search Engines (SEO)
Pay-per-click (PPC) search ads can help reach the top of search results, but 75% of clicks go to organic results. To be more impactful, optimize your site structure, submit your sitemap to Google Search Console, add breadcrumbs to product categories, identify pages with high authority and rank, add links from authority pages to product pages, and incorporate anchor text related to keywords to drive more organic search traffic.
