Month: April 2024
Reasons for Collaboration Between IT and Marketing
The IT and marketing departments have been in a strained relationship for years, with the latter relying heavily on technology to understand customers. It’s time…
An Overview of Types and Strategies in Business Marketing
What is marketing? Marketing is a company’s strategy to promote its products or services, including advertising, to consumers, other businesses, and organizations. Professionals in marketing…
6 Steps to Growing Your Small Business
Small business owners often seek growth opportunities, but sustainable growth is crucial. Scaling is deliberate, long-term, and fully in your control growth. This involves having…
How Do You Make a Marketing Calendar and What Is It?
A marketing calendar is a crucial tool for businesses, providing lead time for large-scale projects, facilitating campaigns, scheduling promotions and sales, and enabling partnerships with…
Five Natural Marketing Concepts for Business Owners
1. Create a blog Starting a blog involves creating educational content that solves a problem for your audience and is easy to find through search…
Marketing Management: What Is It?
Effective marketing promotes your product or service to potential and current customers, leading to brand awareness, leads, referrals, and sales. Hiring a dedicated marketing manager…